Simply put, Dagashi Kashi is a taut, crafty, stylish laugh-riot. It is life from lifelessness. I had an absolute gas watching it, and it never failed to surprise me with a goofy facial expression here or a momentary trip to a different genre there. And the premise should prove to be a veritable goldmine of comedic and romantic material.
The cast is lean, but makes every shot count: Shikada Kokonotsu (“Coconuts” to his friends-I’ll call him Koko) is the son of an animated small-town candy shop owner, Shikada You (a hilarious Fujiwara Kenji), who really wants him to succeed him as “ninth generation head”, but he’s currently in his mangaka stage.
Enter Shidare Hotaru of the famous Shidare candy company, who is looking for You but encounters Koko instead and immediately sets to work testing his confectionery instincts with umaibo.
The classic gothic lolita garb-donning young woman proves extremely eccentric, and well, very animated. Not just a pretty face with concentric irises, she’s more fun than a barrel of monkeys, and country boy Koko is super ultra intrigued. Taketatsu Ayana really sinks her teeth into the role with relish.
In fact, once You returns, Koko gets swept up in the combined madness of his dad and Hotaru, who formally relays her father’s desire for You to come work for his company. You flatly refuses, but when Hotaru hears of You’s desire for Koko to inherit shop, she makes a counter-proposal on the spot: if she can convince Koko to take over the shop, his dad will take the job.
She may be mad as a hatter, but she knows what she’s doing when it comes to business and snacks. I myself know the joy of extravagantly shoving too many hot fries down my gullet. One of life’s little thrills!
You wastes no time mistaking Hotaru for Koko’s girlfriend, which Koko vehemently denies (while blushing, natch) but Hotaru doesn’t dismiss the idea. She doesn’t say anything about it, actually. That segues nicely to Koko’s present love interest in the town, Endou Saya, whose brother Tou is Koko’s best mate (Saya is ably voiced by Numakura Manami)
Koko is oblivious to Saya’s feelings, but never fails to compliment her coffee as the only coffee he ever drinks. When a possible rival in love is brought up, she shows off her fiery temper, but even dropping dozens of sugar cubes in Koko’s coffee doesn’t faze him.
When Saya comes face-to-face with her competition, it’s quite by accident—as in Hotaru had an accident on her bike while too closely inspecting the message on her popsicle stick, and fell into a muddy rice paddock.
Saya gets Hotaru in the shower, but when Tou walks in on Hotaru and sees her nakked, Hotaru doesn’t even flinch, introducing herself and apologizing for putting Tou out. Later while enjoying some free coffee (which Hotaru agrees is wonderful), she breaks out some “Young Donuts” out of seemingly nowhere. No matter what, Hotaru seems to be equipped with the right snacks for the right job.
There, Hotaru regails Saya about her mission and the “contract”she’s ended up in, which should keep her in town for the foreseeable future. Of course, she’s so flowery and dramatic and vague, it’s as if she’s telling some kind of fantasy epic. Which is kinda is, to her. Her victory is dependent on convincing “the one who would succeed the legend.” This should be a sweet ride.