Shokugeki no Souma 3 – 03

Day One of the Moon Festival…doesn’t go so well for Souma and Megumi. Kuga’s big flashy restaurant rakes in all the customers, while Souma’s little bun cart only manages a couple dozen sales. Kuga makes sure to stop by to gloat and patronize Souma as further punishment for challenging someone out of his league. Unfortunately for Megumi, she’s tied her cart—and her fate at Totsuki—to Souma’s. For once, Souma can’t just laugh this off.

Joining Souma and Megumi in the red on the first day are Alice, Ryou and Akira, which draws the ire of Erina, considering all three were Autumn Elections finalists. Souma still offers her and the others dinner in the form of leftover buns, but the fact remains all five are in dire straits.

The next day, to Kuga’s surprise, Souma’s cart does a little better, jumping from 40th to 35th in the area rankings, and you can just a comeback mounting. Wait…that’s actually the smell of Sadatsuka Nao’s grotesque cuisine. As Megumi says, she and Yukihira make quite the pair as culinary sadists.

Turns out Souma’s increased sales were due to the fact he used some bun dough to make fresh handmade noodles, and by moving around the area and giving away samples, he hopes to stoke up a marketing campaign that will get him and Megumi the customers they need to get back in the black.

While I admire Souma’s generosity, surely it only hurts his bottom line to be not only feeding his friends after the first day, but giving out so many freebies on the second night. I guess it’s a matter of him not compromising his values just to profit…but he’s only making things tougher for himself when Kuga has made things plenty tough.

I imagine Alice, Ryou and Akira will also be expelled unless they get their shit together, but Akira thinks Ryou’s years of spoiling Alice has ruined any possibility of them climbing out of the hole they’ve made the first two days (though a naan lollipop does sound intriguing). Then Alice concedes that they should focus not on her ambitious and expensive experiments, but on a more customer-focused menu.

Meanwhile, Souma knows he needs more than buns and noodles, and Megumi is sticking with him to the bitter end, so he prepares for an all-nighter. Meanwhile, his old hometown friend Mayumi notices the Yukihira Diner’s lights are on, and upon entering, receives a terrible shock…

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Shokugeki no Souma 3 – 02

When Souma’s lil’ budding journalist buddy, Whasisname, puts Souma’s profile right next to Kuga’s in the Official Moon Festival Guide, not only Souma, but his closest friends and frenemies are fired up. Nikumi is apologetic she can’t help out, as she’s finding her groove and regaining her charisma with the the Don RS.

Souma seeks the aid of the Nakiris, who happen to have an hour to kill while waiting for festival material to arrive. As a result of their Stagiaire time, Hisako is a lot warmer towards Souma, and Alice has always been friendly with him, so Erina has no choice but to act as a third taste tester.

Rather than cruel and arrogant, the trio is actually level-headed and extremely helpful in analyzing Souma’s ad hoc mapo tofu. It lacks the balance of ma (chilies) and na (numbing peppers) heat crucial in Sichuan cooking.

Getting super food-nerdy, Alice explains how the taste receptors for spiciness are different form the other five tastes, and actually triggers the same neuroreceptors as pain and pleasure, making Kuga’s food painfully spicy yet addictive. Medicinal gourmand Hisako even chimes in with the healing properties of spiciness.

Armed with a wealth of information from three of the best in the business, Souma lays out a plan of research, testing, and tasting to achieve that magic addictive formula. Tadokoro eagerly pledges herself to him, worried (justifiably) that he’d have a hard time assembling a team with so many of his peers off doing their own thing.

That includes Alice, who missed the deadline to register but commandeers Hayama booth with the maternal blessing of Shiomi (who is just happy Akira has friends his own age) and Kurokiba (who is in his “dormant whatever” state…for now).

Souma works tirelessly in the kitchen, developing stronger and stronger levels of pure heat, turning both his and Tadokoro’s lips into swollen masses, but is ultimately cursed by failure. It isn’t just the heat that makes Kuga’s cuisine so powerful—it’s everything around and beneath that spice. Every ingredient in his mapo tofu is carefully custom-made and thoroughly vetted over time.

Souma seems to concede that he may not be able to beat Kuga in Sichuan cuisine…but there are seven other major Chinese regional cuisines, and a gambit from his father prior to a festival where their diner had a booth gives Souma an idea, and with help from Hojo, he’s able to precure the instrument of his grand Chinese pivot.

The day of the start of the Moon Festival arrives, and everyone seems lively, amped-up, and ready to compete for the mouths and money of the masses. Perhaps the funniest sequence in an episode full of pleasant character-based humor is when it’s time to sing Totsuki’s anthem, something neither Souma nor I knew even existed.

And yet everyone, no matter how different they may be in other areas, EVERYONE not only knows every single note and word, but sing it with all the bright-eyed optimism of elementary schoolers.

With the Festival officially in gear, Souma unveils his secret weapon: stone oven-baked black pepper buns. (Mouth watering) His and Tadokoro’s first two customers experience foodgasms…we’ll see if they’re able to make a profit to not get expelled, or beat Kuga at a game he believes is already in the bag.