In part thanks to the efforts of her Totsuki Elite Ten adviser, Nakamozu Kinu was able to occupy a stout castle in a prime location where she can vacuum up the cash of anyone coming on or off the trains, and Mozuya Karaage is a good product, so she’s doing just fine. But she’s also been operating in a vacuum; without legitimate competition. That changes this week, in what is billed as an epic samurai-era battle for dominion over the stomachs—and wallets—of the locals.
Mozuya is a tough foe, but Souma, Nikumi, Mayumi, and Chairman Tomita work to lay out its strengths and weaknesses. Souma in particular makes the keen observation that Mozuya does not operate on the same turf as the Sumire Shopping District. Its greatest strength is also a weakness, because customers have nowhere to stop and eat. Souma susses out the customers Mozuya isn’t reaching due to their location and the way they serve their product.
But it’s not enough to find those customers; they must be lured to the district with a sensational product that is “innovate, memorable, and portable” in addition to having an enhanced taste. Nikumi suggests the shift from lean breast meat to heartier, jucier thigh meat, and while Tomita’s karaage onigiri falls flat, the idea of rice going so well with the chicken sparks an idea in Souma’s head: one that’s kept secret from us, the audience, as well as Nakamozu.
We don’t know exactly what’s going on, but we see a lot of wheels turning, from Tomita waking up the printer, to Nikumi throwing her Mito weight around to get on-the-dot early deliveries of meat, to Mayumi conscripting her little brother to help with package design. There is a great sense of shit going down; preparations for a surprise attack on Mozuya.
Nakamozu, ensconced in her fortress of success, in her arrogance, never sees it coming. She sees some boys walking past her shop with karaage; then more and more people. By the third day, her sales are down 20%, an unthinkable course of events by her reckoning.
But the fact for those days she’s simply standing there beside her store, not innovating, resting on her laurels, speaks volumes. Souma never announced his siege on her castle, and she doesn’t realize there’s a siege at all until it’s too late.
What amazes her—and me too, frankly—is how quickly and completely Souma is able to revitalize a shopping district that had been a “ghost town” three days prior. Then again, Souma and Nikumi are elite culinary masterminds supported by hard-working, dependable, passionate people, in an area where multiple disciplines are represented; disciplines that can be utilized to make a lot of progress in a pittance of time.
The genius of Souma’s delectable “Sumire Karaage Roll” is that it contains a little bit of every district business. Mozuya was all about purity, homogeneity, and authoritarianism; The Sumire Roll is culinary democracy in action.
Once she inevitably tastes the roll, like her rivals tasted her karaage only a few days ago, Nakamozu has no choice but to concede defeat. After all, she tasted the innovation and resourcefulness of pure youth, as well as grossly underestimated the tactical skills of the kids she challenged.
Her downfall is a black mark on her Totsuki adviser’s record, so that advisor, one Eizan Etsuya, ninth seat of the Elite Ten, calls Souma in, not to “beat him up”, but to invite him to join his bullpen of chefs with which he creates empires of success all over Japan and beyond.
Souma, content with his smaller goal to keep his dad’s diner going, refuses the offer, so Eizan informs Souma that he’s been selected for the Autumn Elections, in which he’ll be working towards Souma’s defeat and the end of his meteoric rise. Somehow, I doubt Eizan will succeed.