Day One of the Moon Festival…doesn’t go so well for Souma and Megumi. Kuga’s big flashy restaurant rakes in all the customers, while Souma’s little bun cart only manages a couple dozen sales. Kuga makes sure to stop by to gloat and patronize Souma as further punishment for challenging someone out of his league. Unfortunately for Megumi, she’s tied her cart—and her fate at Totsuki—to Souma’s. For once, Souma can’t just laugh this off.
Joining Souma and Megumi in the red on the first day are Alice, Ryou and Akira, which draws the ire of Erina, considering all three were Autumn Elections finalists. Souma still offers her and the others dinner in the form of leftover buns, but the fact remains all five are in dire straits.
The next day, to Kuga’s surprise, Souma’s cart does a little better, jumping from 40th to 35th in the area rankings, and you can just a comeback mounting. Wait…that’s actually the smell of Sadatsuka Nao’s grotesque cuisine. As Megumi says, she and Yukihira make quite the pair as culinary sadists.
Turns out Souma’s increased sales were due to the fact he used some bun dough to make fresh handmade noodles, and by moving around the area and giving away samples, he hopes to stoke up a marketing campaign that will get him and Megumi the customers they need to get back in the black.
While I admire Souma’s generosity, surely it only hurts his bottom line to be not only feeding his friends after the first day, but giving out so many freebies on the second night. I guess it’s a matter of him not compromising his values just to profit…but he’s only making things tougher for himself when Kuga has made things plenty tough.
I imagine Alice, Ryou and Akira will also be expelled unless they get their shit together, but Akira thinks Ryou’s years of spoiling Alice has ruined any possibility of them climbing out of the hole they’ve made the first two days (though a naan lollipop does sound intriguing). Then Alice concedes that they should focus not on her ambitious and expensive experiments, but on a more customer-focused menu.
Meanwhile, Souma knows he needs more than buns and noodles, and Megumi is sticking with him to the bitter end, so he prepares for an all-nighter. Meanwhile, his old hometown friend Mayumi notices the Yukihira Diner’s lights are on, and upon entering, receives a terrible shock…