There are two pairs of series this season we could classify as “Cutesy” or “Heartwarmy”: those are Ikoku Meiro no Croisée and Usagi Drop. There are also a pair of series we could classify as “Lolitective”: Dantalian no Shoka, and this. Despite these similarities, the two pairs are very different, and each have their own appeal. While GAINAX’s lolitective keeps its cast and world quite small and simple, Memo-cho is pretty much the opposite: huge cast with a solid core; huge city full of even more people, organizations, and goings-on.
We’ve touched on the similarities between Dalian and Alice. Both look down on their “squires” (Huey and Narumi, respectively), both speak and think above their weight level, both have their “cutesy” childish sides (both love sugar, Alice loves teddies), and both harbor an admiration and affection for their squires, despite their outward attitudes. This week, Narumi is away from her on business for Soiuchiro, Alice grows wary, and she betrays a little more of that affection, as well as her practical dependence on Narumi. Early in the episode she insists he isn’t her assistant; but she later contradicts that when her armor is down.
But Alice doesn’t just need her stuffed animals laundered and Dr. Peppers opened. Narumi’s presence, and the chores he does for her, help to keep Alice focused, and at the top of her game. Narumi’s duties to the fourth interrupt that somewhat, and she must adapt to his extendend absences. Regarding Narumi, he and Ayaka dive head-first into the world of girl J-rock band PR, darting around the city setting things up. Narumi is a hardworking, friendly and personable dude, so I can see why Soichirou recruited him to do it.
Naturally, there’s a seedy underbelly to this venture, as the band was once promoted by a rival gang, who may make things difficult for Narumi and Soichirou. We’ll find out if and how next week. Narumi also meets a new friend, a crazy-haired chap named Renji, whom he saves from beating up some thugs in a bar, then buys him some clothes. He’s back in Tokyo after three years, and apparently has ties to Hirasaka group. He’s also so good at fighting he’s sworn off using his fists. I’m sure he’ll be put to good use soon.