Shokugeki no Souma – 18

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In part thanks to the efforts of her Totsuki Elite Ten adviser, Nakamozu Kinu was able to occupy a stout castle in a prime location where she can vacuum up the cash of anyone coming on or off the trains, and Mozuya Karaage is a good product, so she’s doing just fine. But she’s also been operating in a vacuum; without legitimate competition. That changes this week, in what is billed as an epic samurai-era battle for dominion over the stomachs—and wallets—of the locals.

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Mozuya is a tough foe, but Souma, Nikumi, Mayumi, and Chairman Tomita work to lay out its strengths and weaknesses. Souma in particular makes the keen observation that Mozuya does not operate on the same turf as the Sumire Shopping District. Its greatest strength is also a weakness, because customers have nowhere to stop and eat. Souma susses out the customers Mozuya isn’t reaching due to their location and the way they serve their product.

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But it’s not enough to find those customers; they must be lured to the district with a sensational product that is “innovate, memorable, and portable” in addition to having an enhanced taste. Nikumi suggests the shift from lean breast meat to heartier, jucier thigh meat, and while Tomita’s karaage onigiri falls flat, the idea of rice going so well with the chicken sparks an idea in Souma’s head: one that’s kept secret from us, the audience, as well as Nakamozu.

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We don’t know exactly what’s going on, but we see a lot of wheels turning, from Tomita waking up the printer, to Nikumi throwing her Mito weight around to get on-the-dot early deliveries of meat, to Mayumi conscripting her little brother to help with package design. There is a great sense of shit going downpreparations for a surprise attack on Mozuya.

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Nakamozu, ensconced in her fortress of success, in her arrogance, never sees it coming. She sees some boys walking past her shop with karaage; then more and more people. By the third day, her sales are down 20%, an unthinkable course of events by her reckoning.

But the fact for those days she’s simply standing there beside her store, not innovating, resting on her laurels, speaks volumes. Souma never announced his siege on her castle, and she doesn’t realize there’s a siege at all until it’s too late.

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What amazes her—and me too, frankly—is how quickly and completely Souma is able to revitalize a shopping district that had been a “ghost town” three days prior. Then again, Souma and Nikumi are elite culinary masterminds supported by hard-working, dependable, passionate people, in an area where multiple disciplines are represented; disciplines that can be utilized to make a lot of progress in a pittance of time.

The genius of Souma’s delectable “Sumire Karaage Roll” is that it contains a little bit of every district business. Mozuya was all about purity, homogeneity, and authoritarianism; The Sumire Roll is culinary democracy in action.

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Once she inevitably tastes the roll, like her rivals tasted her karaage only a few days ago, Nakamozu has no choice but to concede defeat. After all, she tasted the innovation and resourcefulness of pure youth, as well as grossly underestimated the tactical skills of the kids she challenged.

Her downfall is a black mark on her Totsuki adviser’s record, so that advisor, one Eizan Etsuya, ninth seat of the Elite Ten, calls Souma in, not to “beat him up”, but to invite him to join his bullpen of chefs with which he creates empires of success all over Japan and beyond.

Souma, content with his smaller goal to keep his dad’s diner going, refuses the offer, so Eizan informs Souma that he’s been selected for the Autumn Elections, in which he’ll be working towards Souma’s defeat and the end of his meteoric rise. Somehow, I doubt Eizan will succeed.

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Shokugeki no Souma – 17

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Zane reviews this week’s Food Wars.

I should have known Souma’s homecoming wouldn’t consist of kicking back and relaxing…or rather kicking back and relaxing the way normal people do on vacation. Though he only intends to “air out” the diner, when classmates and townsfolk see the shop open, they swarm to him, and he’s more than happy to feed them.

Then a nexus of elements conspire to put him in the middle of a shopping district-saving karaage challenge, and he can’t help but put every effort into it. The kid simply doesn’t turn off. Nor does the show’s hunger for heightened tension through competition, no matter what the challenge is.

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His return home also marks the return of his adorable classmate Kurase Mayumi, on the surface one of the show’s plainest and least charismatic characters. Yet in a show replete with colorful, eccentric personalities, Mayu actually stands out due to her relative normal-ness.

She couldn’t be more different than the glamorous, scantily-clad buxom, low-voiced meat-expert Nikumi, who enthusiastically accepts Souma’s call to pay him a visit without question or complaint (and whose T&A have their own proprietary sound effects). I take that back: they’re similar in one very important way: they both like Souma.

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More to the point, they both feel threatened by one another. Nikumi fears the chipmunk-like Mayu is the type of gal Souma goes for; Mayu fears Nikumi is actually Souma’s girlfriend, and is so blown away by her sexiness she forgets they’re in the same grade. Truth be told, I’m a Souma x Megumi shipper and thus not really in this particular fight, but the two make for a fun duo flanking a predictably oblivious Souma.

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The three stop by the wildly popular Mozuya specialty karaage shop that is cleaning up from its primo location in the newly renovated train station shopping arcade. The lady in charge is the volatile, venomously competitive (and hilarious!) Nakamozu Kinu, who isn’t content to just clean up, but also dance on the corpses of the shopping district losers she’s stealing business from. When she learns Souma & Co. are there to scout, she isn’t the slightest bit intimidated, because Mozuya is an award-winning, financially burgeoning karaage giant.

Mozuya reminds me of Chik-Fil-A, a local fast food chain in America that also specializes in chicken. Every store is a well-oiled machine, whether it’s in a mall or a standalone. Every time I go, I’m met with uncommon (to American fast food at least) courtesy and hospitality from an obviously highly-trained and motivated staff, regardless of how busy it is…and it’s always busy.  I’ve made complicated orders for large groups during the lunch rush, and always get the order within a minute or so of placing it. It’s uncanny.

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Chik-Fil-As are, in fact, run so well, it’s almost suspicious, like there’s something sinister at work. And that’s the same vibe I got from Mozuya. Nakamozu certainly has her merciless, sinister side, which thoroughly unsettles foodnorm Mayumi well after they depart. Souma and Nikumi, on the other hand, are used to that kind of tension, and have been through culinary hell together; this is just another challenge to overcome.

But it’s not going to be easy. Mozuya has been perfecting its recipe for years, and though Mayu is a game taste tester, Souma isn’t able to create any test batches of karaage remotely good enough to topple the giant. The ultra-rich and thus out of touch with the real world Nikumi suggests fighting fire with a tactical nuke, AKA her family’s vaunted A5 beef, but her idea of “affordable” is over three times Souma’s price ceiling.

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Even if profits aren’t as important as victory to Nikumi, Souma isn’t just trying to win; he’s trying to revitalize the shopping district. So it’s interesting that it’s Mayumi, a native of the town like Souma, gives him the spark he needs to move forward by suggesting playing to the strengths of the district rather than playing on Mozuya’s turf.

As he works out what he’s going to do, Nakamozu has a call with her restaurant advisor, who happens to be one of the Elite Ten along with Isshiki and Erina. That means if Souma can somehow defeat Mozuya, that will speak volumes to his ability to take on said Elite Ten. Not a bad feat to pull off while on vacation!

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