Amagi Brilliant Park – 03


Seiya takes heat from Moffle for closing the park on his first day. It hasn’t been done in years and Moffle is worried that it will ruin the park’s relationship with customers, so Seiya sends him to the front gate to entertain anyone who shows up but would otherwise be turned away.

On our way to the staff meeting, we get to see all the wacky cast members going about their business. At least they look like they are fixing things. Lets hope they do a good (safe) job!

ABP has a HUGE cast — these are just the named senior staffers!

On the Left: A Sri Lankan statue named Codain (Escet Land cast leader), a bored-looking woman named Chief of General Affairs (Chief of General Affairs), an Indiana Jones-looking man named Jack Randy (Wild Valley Cast Leader), a globe named  Future-kun (Astro City Cast Leader), a grouchy chef with a head made of meat named Meatt (Food Service Chief), Moffle (Sorcerers’ Hill cast leader).

In the middle: Seiya and Isuzu

On the Right: a dolphin wearing samurai gear named Genjuurou-Kun (Splash Ocean cast leader), an oddly reddish skinned blonde woman in a suit named Ashe (Chief of Accounting), a triceratops who has glasses and a green tie named Toriken (Chief of Sales), a wrench with eyes named Wrench-kun (Chief of Engineering), a red cash register named Mer-chan (Chief of Merchandising) and a big man in a Lucha mask named Okuro (Chief of Security)

Don’t worry, I’m not going to remember all those names either.


While there is resistance at the senior staff meeting, Seiya’s three rules are grudgingly agreed to. First, they will take no days off until after July 31st; second, they will extend their closing time from 5:00 pm to 7:00 pm (until they can install lighting that will allow them to run until 9:00 pm)

Third and finally, they will only charge 30 yen for admittance and each ride. This is a compromise to Seiya’s ‘everything for free’ idea, and a good one since they can disguise their desperation as celebrating for the park’s 30th anniversary.


Out front, Moffle’s day takes a turn for the worse when a punk kid treats him badly, only to have the kid’s mom act worse, and his yakuza/thug looking father start a fight. The fist fight isn’t really the problem — Moffle destroys the thug — it’s the potential PR crisis that could be bad for business.

Fortunately, Isuzu shoots everyone with memory erasing bullets.


Fortunately for everyone, the fight plays into Seiya’s bigger plans and he uses a video of the beatdown to side-step clicks to another video he shot announcing the park’s reduced prices. Neither of these things makes Moffle very happy but he’s most upset that Latifah was used in the announcement video (in a bikini, no less!).

However, he backs down when faced with Seiya’s dominating presence and effective planning.


Our episode comes to an end with 223 guests trickling in. It’s not much — it’s not even enough — but it is a start.

Amagi Brilliant Park continues its confident stride. It looks good, sounds good, shows us fun characters who do silly things and it has heart. I really get the sense that everyone in the cast cares about what they are doing. That’s a big deal to me because that sense is not all that so easy for an animation to sell.

Good job ABP. No…Great Job!


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