Like Bakemonogatari, Puella Magi Madoka Magica immediately establishes itself as a very stylish enterprise. Very architectural, too. Ordinary settings like a house and a school are grand, impressive postmodern cathedrals. The polarizing Akiyuki Shinbo reminds me somewhat of Wes Anderson; with the tendency for his ‘camera’ to hang back and dwell on things and the careful attention to minute visual details.
I’ve never watched a pure “Maho Shojo” anime before, and it seems with Puella Magi, I still won’t; it’s obvious Shinbo wants to put a spin on the genre to shake it up a bit, while adding his signature (and very noticeable) style(s). The character design is simple, but clean. As discussed, the architecture is awesome and the entire world is bright and hopeful…until a witch shows up and starts bending everyone’s perception of it. The animation used there reminded me of the frenetic, freewheeling opening of (Goku) Sayonara Zetsubo Sensei.
Our protagonist Madoka (Aoi Yūki) and her friend Sayaka (Eri Kitamura) are faced with a choice right off the bat: continue their regular high school lives, or step into the world of magic. It isn’t for the faint-hearted: Homura Akemi (Chiwa Saito), who shows up both in Madoka’s dream and at her real-life school, warns her not to partake it if she loves her family and friends. But of course, she will enter the magical world. That’s what this is all about. We’ll see where this goes. Rating: 3.5